Li-Labs tsa Juul, k'hamphani e etellang pele ea e-cigarette, e phatlalalitse merero ea ho fokotsa basebetsi ba eona ka 30% e le ho fokotsa litšenyehelo le ho eketsa phaello. Ho lelekoa mosebetsing ho tla ama basebetsi ba ka bang 250, e leng se tla fella ka palo eohle ea batho ba ka bang 650. Ts'ebetso ena e lebelletsoe ho fokotsa litšenyehelo tsa ts'ebetso ka $225 milione. Juul Labs hajoale e ntse e batla tumello ea mmuso ho boloka lihlahisoa tsa eona tsa lisakerete 'marakeng mme o lumela hore ho fokotsa mesebetsi ho tla ntlafatsa marang-rang le ho fana ka chelete e eketsehileng bakeng sa ho rarolla linyeoe.
Ka David Paul Morris | Bloomberg | Litšoantšo tsa Getty
Juul o hatelletse hore tlhophiso ena e ea hlokahala ho feta nakong ea taolo le ho hloka botsitso ha mmaraka. Khamphani e ile ea tobana le tšitiso selemong se fetileng ha Tsamaiso ea Lijo le Lithethefatsi e laela lihlahisoa tsa eona 'marakeng, empa thibelo e ile ea khutlisoa ka nakoana kamora boipiletso ba Juul. Leha ho le joalo, Juul o ne a ntse a fumane chelete e lekaneng ho tsoa ho batseteli ba pele ho qoba ho putlama mme o phatlalalitse merero ea ho theola hoo e ka bang karolo ea boraro ea basebetsi ba eona.
Ho fanoe ka tumello ea ho boloka lihlahisoa tsa Juul Labs 'marakeng
Ha Juul a ntse a emetse qeto e tsoang ho balaoli ba US mabapi le pheletso ea lihlahisoa tsa eona tsa hajoale, esale e batla chelete e eketsehileng ho tsoa ho batseteli. Khamphani e boetse e kentse letsoho lintoeng tsa molao tse theko e boima 'me e se e lefile chelete e fetang $1 bilione libakeng tsa bolulo ho linaha tse 45 bakeng sa tlatsetso ea eona ho phahamiseng ha mouoane oa bacha. Haufinyane tjena, Juul o ile a qosoa ke Altria Group, moetsi oa lisakerete tsa Marlboro, ka qoso ea tlolo ea molao ea patent e amanang le. lihlahisoa tsa e-vapor ea NJOY, e leng lekala la Juul. Juul o ikanne ho sireletsa thepa ea hae ea mahlale le ho latela liqoso tsa eona tsa tlolo ea molao.
